E-cigarettes

E-cigarette Campaign Details

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E-cigarette Criteria

  • Claimant smoked one or more of the following electronic cigarettes for 6 months or longer
    • Apollo
    • Blu
    • Joyetech
    • Juul
    • NJOY
    • Vuse
  • Suffered from one or more of the following injuries
    • Asthma
    • Chronic bronchitis
    • COPD
    • Emphysema
    • Heart attack
    • Hypersensitivity pneumonitis
    • Lung cancer
    • Lung disease
    • Nicotine addiction
    • Pneumonia
    • Popcorn lung
    • Seizures
  • No prior history of these injuries
  • No legal representation

E-cigarette Background Information

Manufacturers

Apollo, Blu, Joyetech, Juul, NJOY, Vuse, etc

Marketing to Minors

Two decades ago, big tobacco companies like RJ Reynolds and Philip Morris were under attack for targeting the marketing for their cigarettes and other popular tobacco products to minors. Big tobacco agreed to pay more than $200 billion dollars in compensation. Because of this and the publicity it garnered, cigarette cartons now have the most direct and candid health warnings of any consumer product on the market. Now electronic cigarettes have become more popular than traditional cigarettes in young adults, but the health dangers are the same or worse. Sweet and fruity flavors are among the most popular with younger e-cig smokers and big tobacco is responsible for much of these companies’ financial backing.

Youth E-cig Facts

  • Between 2011 and 2017, e-cigarette use significantly increased among youth in high school and middle school. The 2017 National Youth Tobacco Survey found that 11.7 percent of high school students and 3.3 percent of middle school students used e-cigarettes in the last 30 days, compared with 1.5 percent of high school and 0.6 percent of middle school students who reported current use in 2011.
  • Using e-cigarettes has been shown to increase the likelihood of smoking cigarettes among young people, raising concerns that e-cigarettes are acting as entry nicotine products that may lead to use of more dangerous nicotine products. The 2018 NASEM report concluded that, “there is substantial evidence that e-cigarette use increases risk of ever using combustible tobacco cigarettes among youth and young adults.”
  • Many young e-cigarette users do not know what is in the products they are using. A recent study found that 98.7 percent of all e-cigarette products sold at convenience stores, supermarkets and similar outlets contain nicotine. Yet, many young people aren’t aware that the products they use contain nicotine. In fact, 60 percent of teens incorrectly reported e-cigarettes as being comprised of mostly flavoring.
  • Youth e-cigarette users cite flavors as a reason they begin using e-cigarettes. A study that included middle and high school students found that 43 percent of young people who ever used e-cigarettes tried them because of appealing flavors.

Young Adult E-cig Facts

  • Like youth, young adults aged 18 to 24 are also using e-cigarettes at increasing rates. The amount of young adults who use e-cigarettes every day or some days increased from 2.4 percent in 2012 and 2013, to 5.2 percent in 2015.
  • A 2015 report from the National Health Interview Survey states that 40 percent of young adults who use e-cigarettes every day or some days were never smokers before trying e-cigarettes.
  • Compared with adults aged 25 and older, young adults are more likely to try e-cigarettes and report having used e-cigarettes in the past 30 days.
  • The growth in the popularity of e-cigarettes among young adults has caused concerns that use will lead to the initiation of cigarette and other tobacco product use.

Adult E-cig Facts

  • E-cigarette use has also increased among adults in recent years, albeit much less dramatically than among youth. Between 2012 and 2013, 2.4 percent of adults aged 25 to 44 and 2 percent of adults aged 45 to 64 used e-cigarettes. By 2016, those rates increased to 4.2 percent and 2.8 percent, respectively.
  • Adults aged 45 and older are significantly less likely to have ever tried an e-cigarette compared with young adults.
  • In 2015, among adult e-cigarette users, 29.8 percent were former regular smokers, 58.8 percent were current cigarette smokers and 11.4 percent had never been cigarette smokers.

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